www.qt.io As companies move to the new post-pandemic reality, consumer demand for better and faster products is only due to increase. The ‘new normal’ opens a canvas for a completely new suite of services that have not yet been dreamed up. At best these new digital services act as sources for brand differentiation and incremental, recurring service revenues. They network users together, capture data insights, and increase loyalty. At worst they deteriorate margins by offering end-users services they don’t need, features that complicate use, slow down new model development, and deteriorate already thin product margins.