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Web psychologist explains the secrets of addictive UI design

Whatever the interface you’re designing for, if you want to successfully engage users and drive them towards action, you have to understand the psychological motivations, biases and principles that shape their behaviour. From cognitive load to dopamine loops, we’ll explore some of the principles you can use to optimise your platform or product to create more resonant user experiences.

KEYNOTE: The Psychology Behind Great User Experience

SPEAKER: Nathalie Nahai (Web Psychologist and Author)

TRACK: Keynote

Talk recorded at the Qt World Summit 2019 event in Berlin. #QtWS19 November 2019 - BCC