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Although the title is a reference from soccer, embedded design is another area where it’s extremely easy to lose sight of the big picture. In this era of high consumer expectations, building an embedded product using a habitual, mechanical process will not wow customers, spawn new product lines or best the competition. Whether building SmartHome gadgets or Industrial IoT controllers, the best product development teams approach design, component selection, and development differently from their peers, enabling them to consistently create market-winning products. In this talk, Andy Gryc explains how these teams draw from a huge palette of options to determine the right workflows, hardware, and software, giving their products the best chance at success. He’ll be sharing new ideas and approaches that will invigorate your embedded product strategy, helping you kick your next product right through the goalposts.