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User experience (UX) is a term you can’t avoid these days. That’s because an excellent UX can more easily provide something that most other facets of your business cannot – a direct path to the customer’s heart. If that sounds a bit too grandiose for a two-letter acronym, remember that more than anything else, the success of powerhouse companies like Apple and Tesla is dependent on their UX. An overwhelmingly positive user experience creates legions of dedicated customers and has the power to elevate your company into a cult-like brand. This white paper will look at all things UX as it relates to product development – what it is, why it matters, and what you can do about it, including some basic best practices for achieving an excellent UX with your products.
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